Unpacking the Brand – Teaser Trailer

Episode Description:
Welcome to Unpacking the Brand, your go-to podcast for everything business, branding, and innovation! Hosted by industry experts Ken Theriot (TheRiot Agency) and Randy Kessler (Labels and Labeling), this show explores what it really takes to build, grow, and differentiate a brand in today’s competitive landscape.
In this teaser, get a sneak peek at the exciting conversations ahead—insights from branding pros, real-world success stories, and cutting-edge strategies to help you stay ahead. Whether you’re a marketing professional, entrepreneur, or business leader, Unpacking the Brand delivers valuable perspectives you can apply right away.
Subscribe now, because the best brands don’t just happen—they’re built.

Show Notes:
📌 What to Expect in Unpacking the Brand:
  • Expert insights from branding, sales, and marketing leaders
  • Real-world case studies and success stories
  • Strategies for brand differentiation and customer engagement
  • The intersection of print, packaging, and digital branding
  • Actionable advice for business growth
🎙 Featured Voices in this Teaser:
  • Ken Theriot – Discussing brand differentiation
  • Katie Graham – The importance of customer-centric branding
  • John Hirko – Sales and marketing alignment for business success
  • Randy Kessler – Brand perception and customer touchpoints
🚀 Subscribe & Stay Connected:
  • Subscribe on Apple Podcasts, Spotify, or your favorite podcast app
  • Follow us on LinkedIn and Instagram for updates and insights
📩 Have a topic or guest suggestion? We’d love to hear from you! Email us at podcasts@theriot.agency.
👉 Don’t forget to rate and review the show—it helps us grow and reach more listeners like you!

Creators and Guests

Kenneth Theriot
Host
Kenneth Theriot
Ken Theriot is a brand strategist with over 20 years of experience in marketing, storytelling, and audience engagement. As the founder of TheRiot Agency, he has worked with businesses across industries to craft compelling brand narratives and build meaningful connections with their audiences. With a deep understanding of both creative storytelling and data-driven strategy, Ken brings a unique perspective to Unpacking the Brand, diving into how brands differentiate, evolve, and thrive in an ever-changing market.
Randy Kessler
Host
Randy Kessler
Randy Kessler is a seasoned professional with over 15 years of experience in sales, marketing, and brand strategy. As a key member of Labels and Labeling, he has built lasting connections across the print and packaging industry, working closely with businesses to understand their challenges and opportunities. With a deep knowledge of branding, customer engagement, and industry trends, Randy brings a thoughtful and conversational approach to Unpacking the Brand, exploring how brands evolve and connect with their audiences in meaningful ways.
Joshua Long
Producer
Joshua Long
Joshua Long is a feature film, commercial and new media producer with more than a decade of experience. His experience in digital content production, planning and resource management provide tremendous value to TheRiot Agency’s production capabilities. He also manages TheRiot Agency’s subsidiary, Greenlit Entertainment.
Unpacking the Brand – Teaser Trailer
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