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Latest Episodes
Trade Shows Are Evolving (How to Fix Your Booth Strategy) with Rich Rodrigues
Trade shows are evolving and most brands are still doing them wrong.In Episode 10 of Unpacking the Brand, Rich Rodrigues, Director of Growth and Strategy at Pinnacle, ...
How Community Becomes a Competitive Advantage with Peter van Teeseling
Community isn’t a buzzword—it’s a business strategy.In this episode of Unpacking the Brand, Ken Theriot and Randy Kessler sit down with Peter van Teeseling, Executive ...
Why LabelExpo Rebranded to LOUPE with Jade Grace
LabelExpo is now LOUPE — but why?In this episode, Jade Grace of Informa Markets explains the data, the strategy, and the industry shifts that led to one of the biggest...
Legacy Meets Innovation: Ben Urquhart on Two Centuries of Packaging Evolution
From woodenware to high-speed digital printing — few companies have balanced legacy and innovation like New Packaging & Display. In this episode, President Ben Urquhar...
Loyalty, Leadership, and Labels: A Conversation with Alain Paquette of Artcraft
Join Ken Theriot and Randy Kessler as they sit down with Alain Paquette, President of Artcraft; a Canadian company delivering premium sustainable pressure-sensitive pr...
