The Best Brands Don't Just Happen, Their Built

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Live from InfoFlex 2026: Industry Leaders Share the Real Pulse of Flexo

What’s really happening in the flexographic printing industry right now? In this special episode of Unpacking the Brand, recorded live at InfoFlex 2026 in Milwaukee, h...

Trade Shows Are Evolving (How to Fix Your Booth Strategy) with Rich Rodrigues

Trade shows are evolving and most brands are still doing them wrong. In Episode 10 of Unpacking the Brand, Rich Rodrigues, Director of Growth and Strategy at Pinnacle,...

How Community Becomes a Competitive Advantage with Peter van Teeseling

Community isn’t a buzzword—it’s a business strategy. In this episode of Unpacking the Brand, Ken Theriot and Randy Kessler sit down with Peter van Teeseling, Executiv...

Why LabelExpo Rebranded to LOUPE with Jade Grace

LabelExpo is now LOUPE — but why? In this episode, Jade Grace of Informa Markets explains the data, the strategy, and the industry shifts that led to one of the bigges...

Legacy Meets Innovation: Ben Urquhart on Two Centuries of Packaging Evolution

From woodenware to high-speed digital printing — few companies have balanced legacy and innovation like New Packaging & Display. In this episode, President Ben Urquhar...

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