Reinventing FTA: Nathan Ridnouer on the Future of Flexographic Printing
In Episode 4 of Unpacking the Brand, hosts Randy Kessler and Ken Theriot sit down with Nathan Ridnouer, President of the nonprofit Flexographic Technical Association (FTA), to discuss his journey from managing a movie theater to leading one of the most impactful trade associations in the packaging world. Discover what Nathan’s doing to modernize industry education, promote volunteerism, and build trust through radical transparency; all while steering a nonprofit through industry change.
Topics Covered:
Topics Covered:
- FTA’s evolution under new leadership
- Workforce development & youth outreach
- Importance of in-person training in a post-COVID world
- How volunteering can boost your career
- Transparency as a nonprofit leadership strategy
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Chapters:
00:00 Intro + InfoFlex Recap
02:00 Meet Nathan Ridnouer
05:00 From Multiplex to Mission-Driven
10:00 Nonprofit vs. For-Profit Mindsets
14:00 Reinventing Industry Education
20:00 Why In-Person Events Still Matter
27:00 Educating the Next Generation
33:00 Leadership Through Transparency
39:00 How to Get Involved with FTA
46:00 Upcoming FTA Technical Conference
50:00 Nathan’s Favorite Brands + Book
52:00 Final Thoughts
Check out the other shows our network has to offer!
00:00 Intro + InfoFlex Recap
02:00 Meet Nathan Ridnouer
05:00 From Multiplex to Mission-Driven
10:00 Nonprofit vs. For-Profit Mindsets
14:00 Reinventing Industry Education
20:00 Why In-Person Events Still Matter
27:00 Educating the Next Generation
33:00 Leadership Through Transparency
39:00 How to Get Involved with FTA
46:00 Upcoming FTA Technical Conference
50:00 Nathan’s Favorite Brands + Book
52:00 Final Thoughts
Check out the other shows our network has to offer!
Creators and Guests
Host
Kenneth Theriot
Ken Theriot is a brand strategist with over 20 years of experience in marketing, storytelling, and audience engagement. As the founder of TheRiot Agency, he has worked with businesses across industries to craft compelling brand narratives and build meaningful connections with their audiences. With a deep understanding of both creative storytelling and data-driven strategy, Ken brings a unique perspective to Unpacking the Brand, diving into how brands differentiate, evolve, and thrive in an ever-changing market.
Host
Randy Kessler
Randy Kessler is a seasoned professional with over 15 years of experience in sales, marketing, and brand strategy. As a key member of Labels and Labeling, he has built lasting connections across the print and packaging industry, working closely with businesses to understand their challenges and opportunities. With a deep knowledge of branding, customer engagement, and industry trends, Randy brings a thoughtful and conversational approach to Unpacking the Brand, exploring how brands evolve and connect with their audiences in meaningful ways.
Producer
Joshua Long
Joshua Long is a feature film, commercial and new media producer with more than a decade of experience. His experience in digital content production, planning and resource management provide tremendous value to TheRiot Agency’s production capabilities. He also manages TheRiot Agency’s subsidiary, Greenlit Entertainment.
