Labelexpo Europe 2025 Preview with Chelsea McDougall
Label Expo Europe is heading to Barcelona for the first time, and Labels & Labeling’s Chelsea McDougall joins Unpacking the Brand to share what’s ahead. From automation breakthroughs to flexible packaging opportunities, Chelsea gives a behind-the-scenes look at the event and the trends shaping the packaging industry in 2025.
Chapters
0:00 – Welcome and introductions
2:23 – Chelsea’s journey from crime reporting to packaging journalism
5:58 – What Labels & Labeling covers and how to get featured
9:45 – Why Label Expo is a key industry barometer
15:10 – Tech launches to watch: automation, robotics, and more
20:47 – The Pulse: new on-floor educational experience
26:15 – Global attendance and Barcelona buzz
28:48 – Folding carton and flexible packaging crossover trends
32:10 – AI in packaging: beyond marketing hype
38:40 – A day in the life at Label Expo
43:11 – Chelsea’s tips for first-time attendees
44:34 – Rapid-fire branding questions
🔗 Subscribe and share to stay in the know on branding, business, and beyond.
0:00 – Welcome and introductions
2:23 – Chelsea’s journey from crime reporting to packaging journalism
5:58 – What Labels & Labeling covers and how to get featured
9:45 – Why Label Expo is a key industry barometer
15:10 – Tech launches to watch: automation, robotics, and more
20:47 – The Pulse: new on-floor educational experience
26:15 – Global attendance and Barcelona buzz
28:48 – Folding carton and flexible packaging crossover trends
32:10 – AI in packaging: beyond marketing hype
38:40 – A day in the life at Label Expo
43:11 – Chelsea’s tips for first-time attendees
44:34 – Rapid-fire branding questions
🔗 Subscribe and share to stay in the know on branding, business, and beyond.
Creators and Guests
Host
Kenneth Theriot
Ken Theriot is a brand strategist with over 20 years of experience in marketing, storytelling, and audience engagement. As the founder of TheRiot Agency, he has worked with businesses across industries to craft compelling brand narratives and build meaningful connections with their audiences. With a deep understanding of both creative storytelling and data-driven strategy, Ken brings a unique perspective to Unpacking the Brand, diving into how brands differentiate, evolve, and thrive in an ever-changing market.
Host
Randy Kessler
Randy Kessler is a seasoned professional with over 15 years of experience in sales, marketing, and brand strategy. As a key member of Labels and Labeling, he has built lasting connections across the print and packaging industry, working closely with businesses to understand their challenges and opportunities. With a deep knowledge of branding, customer engagement, and industry trends, Randy brings a thoughtful and conversational approach to Unpacking the Brand, exploring how brands evolve and connect with their audiences in meaningful ways.
Producer
Joshua Long
Joshua Long is a feature film, commercial and new media producer with more than a decade of experience. His experience in digital content production, planning and resource management provide tremendous value to TheRiot Agency’s production capabilities. He also manages TheRiot Agency’s subsidiary, Greenlit Entertainment.
